“Clear and consistent communication is the foundation of a successful transformation program, ensuring alignment, collaboration, and progress towards our client’s goals.”
Supporting Cybersecurity
Culture Change
Bespoke brand-driven cybersecurity awareness and education (Human behavioural change) campaign specialists – The founders of 120K Creative have over 18 years of experience delivering effective campaigns for over 50 major global and national brands
Our cybersecurity brand-driven (Values), awareness and education campaigns support in protecting our client’s business’s brand, revenue, and reputation in several ways:
Our brand-driven (Values) cybersecurity awareness and education campaigns are important for businesses to protect sensitive data, reduce the risk of cyber attacks, comply with regulations, mitigate insider threats, and improve overall security posture.
Bespoke brand driven V's non bespoke and off-the-shelf solutions
Why a bespoke brand driven Cybersecurity campaign is essential in supporting behavioural change
By incorporating a brand-driven approach, we help establish a culture of security within our client’s organisations. This critical and valuable service can significantly reduce the risk of cyber-attacks and protect their brand, revenue, and reputation.
Our aim is to provide tailored solutions that align with our client’s values, ensuring that their cybersecurity strategy is not only effective but also resonates with their brand identity. With our expertise in design and communication, we can deliver engaging and informative campaigns that empower employees to protect themselves and the company against cyber threats.
A bespoke brand-driven cybersecurity campaign is important because it is tailored specifically to the unique needs and characteristics of a particular organisation.
Here are some reasons why a bespoke brand-driven cybersecurity campaign is important:
Our brand-driven (Values) cybersecurity awareness and education campaigns are important for businesses to protect sensitive data, reduce the risk of cyber attacks, comply with regulations, mitigate insider threats, and improve overall security posture.
A bespoke brand-driven (Values) cybersecurity campaign can support culture change in several ways:
A bespoke brand-driven cybersecurity campaign supports culture change by creating awareness, building trust, engaging employees, reinforcing values, and changing behaviour. By tailoring the campaign to the specific needs of the organisation, the campaign can help to create a culture of security that supports in delivering the overall goals of the organisation.
Measuring a bespoke brand-driven cybersecurity awareness campaign
Measuring the effectiveness of our cybersecurity awareness and education programs is important to ensure that the program is achieving its goals and objectives. Here are some methods we use to measure the effectiveness of a cybersecurity awareness and education program:
A combination of these methods can be used to measure the effectiveness of our cybersecurity awareness and education program. It is important to regularly review and assess the program to ensure that it is meeting the goals and objectives of our client’s organisation.
Why non-bespoke, non-brand-driven, off-the-shelf cybersecurity solutions are ineffective.
Off the shelf, non-bespoke cybersecurity tools are not effective for several reasons:
In summary, off the shelf, non-bespoke cybersecurity tools will not be effective because they do not account for the unique needs and risks of an individual organisation, lack customisation and flexibility, provide inadequate coverage, and will not be scalable to meet the needs of a growing organisation.
A non-brand driven cybersecurity awareness campaign will be ineffective for several reasons:
A non-brand driven cybersecurity awareness campaign will be ineffective because it will lack recognition, trust, consistency, engagement, and resources. A brand-driven campaign will help build trust and credibility, create consistency across messaging and channels, and engage the audience allowing them to take ownership and implement the required behavioural change.
Why an off-the-shelf e-learning tool does not affect the support of cybersecurity culture change.
An off the shelf e-learning tool is a pre-designed software program that provides a set of pre-made courses and materials that can be used by an organisation for employee training and development. While these tools can be efficient and cost-effective, they are not effective in supporting culture change. Here are some reasons why:
In conclusion, an off-the-shelf e-learning tool is not effective in supporting culture change. Culture change requires a customised and flexible approach that aligns with an organisation’s brand. Its culture, goals, and values. It also requires a high level of engagement and interaction among employees and a continuous effort that involves multiple interventions and activities.
“Secure your brand, secure your business - Contact us today to start to shift your culture towards cybersecurity excellence!”
Transformation Communication
Campaign - General
We offer bespoke brand-driven communication campaigns to support our client’s organisations’ internal transformation programs. Our campaigns are tailored to meet the unique needs, goals, and values of each of our client’s organisations. Here are some of the key benefits of our brand-driven communication campaigns:
120KC offers bespoke brand-driven communication campaigns to support your organisation’s internal transformation program. Our campaigns ensure clear communication, employee engagement, cultural alignment, consistency, and accountability to achieve your goals. Contact us today to discuss how we can help drive successful transformation in your organisation.
Individual targeted Internal communication campaigns
120K Creative has the capability to deliver any internal brand-driven communication subject with precision and finesse.
The experience of the founders of 120K Creative allows them to understand the intricacies of internal brand-driven communication and develop effective strategies that align with their clients values and goals.
With years of experience in the industry, they have honed their skills in crafting compelling messages that resonate with the target audience and have a deep understanding of the communication channels that work best for each type of message. This expertise enables them to deliver exceptional results for their clients and ensure that the organisations internal brand communication is impactful and drives positive change within the organisation.
Brand values, health and safety, implementing a new business vision, encouraging cross-department engagement, launching a new intranet, launching a new service or product, town halls, internal events single subject focuses events etc are all common historical campaigns and will continue to add value to an organisation future success.
120K Creative believes GEM and DEI programs are very high up the hierarchy of importance and essential as global and national organisations embrace the opportunity of the long overdue change required in the world in the 21st century.
GEM stands for Gender Equality and Mainstreaming, which is a concept that aims to promote gender equality by incorporating it into all aspects of an organisation’s policies, practices, and programs. Diversity, Equity, and Inclusion (DEI) is a broader concept that encompasses all forms of diversity, including race, ethnicity, gender, age, sexual orientation, and ability, and aims to create a culture of inclusion and belonging.
DEI and GEM programs are essential for organisations for several reasons:
DEI and GEM are crucial for organisations as it promotes innovation and creativity, improves performance, leads to better decision-making, enhances reputation, and fulfills social responsibility. By embracing DEI, organisations can create a culture of inclusion and belonging, which benefits everyone involved.
Brand-driven internal and external communication campaigns are essential in supporting these programs.
Brand-driven internal and external communications campaigns are essential in supporting GEM (Gender Equality and Management) and DEI (Diversity, Equity, and Inclusion) programs for organisations for several reasons:
Brand-driven internal and external communications campaigns are essential in supporting GEM and DEI programs for organisations. They can help to promote awareness, increase engagement, demonstrate commitment, encourage accountability, and create a positive culture. By implementing effective communications campaigns, organisations can build a more equitable, diverse, and inclusive workplace, which can lead to increased productivity, innovation, and success.
“Unlock the full potential of your transformation journey with our expert guidance. Reach out to us today and let’s start a conversation on how we can amplify your success.”
