“Delivering a successful campaign for our clients isn’t just about creating beautiful designs, it’s about understanding their brand, values, and audience to create a cohesive and effective marketing communications strategy that generates results.”
At 120KC, we approach a client’s campaign by thoroughly researching their brand, target audience, and past marketing efforts. We work with the client to define their campaign goals and develop a creative concept that fits within their brand identity and resonates with their audience. Throughout the design process, we maintain open communication with our clients and seek their input. We work with the client to develop a plan for executing the campaign and measuring its success. Our approach is rooted in collaboration, creativity, and strategic thinking.
The campaign’s creative driving idea plays a crucial role in the success of 120KC in delivering exceptional value to its clients. It is the foundation upon which all other elements of a campaign are built, and it sets the tone for the entire project. We invest time and effort into developing a strong driving idea for a campaign and create compelling visuals, messaging, and experiences that resonate with our client’s target audiences.
This approach not only helps to increase engagement and conversions but also establishes a unique campaign-targeted identity for our client’s brand. By prioritising the development of a strong campaign creative driving idea, we can provide our clients with a competitive edge in any crowded and rapidly evolving market. Ultimately, this leads to long-term success, increased revenue, and a more significant impact on the target audience.
Kick-off meeting We would hold an initial meeting with our client to discuss their goals, objectives, and target audience for the campaign. We would also gather any necessary brand guidelines, assets, and other information needed for the campaign.
Research and strategy We would conduct research to identify the competition, current market trends, and potential opportunities for the campaign. Based on this research, we would develop a strategy for the campaign that aligns with the client’s goals and objectives.
Creative driver development We would begin creating concepts for the campaign driver, such as visual designs, content, messaging, and any necessary materials. We present these concepts to our clients for feedback and revision.
Production and implementation Once our clients approve the concepts, we move forward with the production and implementation phase. This includes creating any necessary digital or print materials, launching any advertising or promotional campaigns, and monitoring the campaign’s progress and metrics.
Evaluation and optimisation After the campaign has launched, we evaluate its success and identify areas that need improvement. We use this information to optimise the campaign and make any necessary adjustments to ensure it meets our client’s goals and objectives.
Reporting and analysis We provide regular reports to our clients on the campaign’s progress and success metrics. They would also conduct a final analysis of the campaign’s performance and provide recommendations for future campaigns.