“Delivering a successful branding project for our clients demands a holistic approach that blends creativity, strategy, and planning to craft a unique brand identity that communicates their values, connects with their audience, and drives business growth.”

We're a design agency that understands a client's brand is their business foundation, representing values, mission, and identity. Our strategic approach involves research, analysis, and crafting a messaging strategy around the unique selling proposition. We create a visual identity system and brand voice that is authentic, resonates with the audience, and remains consistent across all touchpoints. We collaborate closely with our clients and provide ongoing support, ensuring the brand remains relevant. Our comprehensive process helps clients create a strong, cohesive brand that resonates with their target audience.

“Delivering a successful brand refresh for our clients requires a deep understanding of their brand and its evolution, a comprehensive analysis of the market, and a carefully crafted design strategy that sets them apart and resonates with their target audience.”

At 120KC, we offer a valuable brand refresh service that involves more than changing a logo or colour scheme. It redefines the brand’s vision, values, and personality. Refreshing a brand helps our clients stay competitive, be consistent across all touchpoints, attract new customers, and boost employee morale. It’s an ongoing process that requires continuous monitoring and adaptation, and we work closely with our clients to keep their brand relevant in a rapidly changing world.

“As a design agency, our mission is to deliver a visually stunning and effective brand visual language refresh that not only reflects our client’s organisation’s unique personality and vision but also resonates with their target audience, driving engagement, ultimately delivering our client’s objectives and beyond “

When 120KC takes on a client’s brand visual language refresh project, we strategically analyse the client’s current brand assets and marketing communication materials. Identifying areas for improvement and develop a new brand visual language that aligns with the client’s goals and target audience. Throughout the design process, 120KC works closely with our clients to ensure the new visual language accurately represents their brand and helps them stand out in a crowded marketplace.